How can I do Five force analysis ? I cant get competitor information in companys websites!
my choosen company is Sports direct PLC.
The competitor information should be a result of your information gathering, you have to gather all the relevant information sorrounding the company you have selected and the competitor as well.
By gathering that information you will be able to see what the companies do differently and whats relevant to your study.
With the five forces you have to analyse the below
-Threats of substitute
-Threats of new entry
-Degree of rivary
These days we are blessed with technology so all the information you require to conduct your study is readily available. depending on the companies you are dealing with even the audited annual statements will give you most of the information.