Question

APM: The Contents of a Business Plan

The Business Plan is a vital 15-20page document for financing a revenue/capital project whose content:- 1. Executive Summary 2. Products & Services 3. Marketing Strategy & it's adaptation/analysis (regarding events/conditions) 4. Financial planning (& their future projections) 5. Financial analysis of the intrinsic value of the company (derived from financial statements) 6. Financial forecasting that are frequently updated to reflect customer trends/economic changes in the environment 7. Budgeting: quantifying/allocating budgets for future periods based on accurate forecasts (& variance analysis to actual results) www.investopedia.com